using-product-roadmaps

Creating a product roadmap is similar to making an outline when you write a paper: it doesn’t necessarily indicate how the exact product will come out, but it keeps you moving toward a goal and creates a more workable flow for progress. A commitment to the roadmap isn’t needed to benefit from its presence. You can create product roadmaps using programs like Accept, FeaturePlan, FocalPoint, and even everyday software like Microsoft Office.

Providing your team with a daily business strategy and an overarching goal can help to unify your company. It communicates the schedule to customers and prospective customers as well. It’s a great source of resource planning, whether you’re organizing your hiring choices, product purchases, or office supplies.

Keep in mind that the more complex a roadmap becomes, the more difficult it is to work within and change. Begin by brainstorming all possible applications of the technology you are roadmapping, including even far-fetched or ideological uses. Keep it light, and broad, so that there’s plenty of room to move within the map. As the flow of ideas slows down, you can then start to organize them into related markets and make a functional tool for your team. Flexibility is key. The roadmap you create can be used to enhance the product and the process going into creating and supporting that product.

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This post was written by Hallie Dunn

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