3 Tips for Feedback

Creating a business platform and a product that customers like is one accomplishment. Building a reliable service environment and providing consistent, constant performance is a whole different ballpark. It is, however, also the key to improving your customer loyalty, one of the most lucrative performance indicators on which you could focus.

The first truth is that you must keep your customers’ best interest in mind. If you truly don’t care for your customers needs, desires, goals, or ideals, that will come through with every sentence. Being honestly invested on the inside directly translates to a deeper, more reliable relationship on the outside.

The second truth is that a workable customer/company relationship requires trust. This is especially true if you intend to keep a customer or encourage their urges to re-buy your product – customers who trust that you are a reliable service and a reliable producer are much more likely to trust you with their money.

The third category, and arguably the most important one, is that you must understand your customers. What does this mean? In short, utilize customer feedback. All of your customers work in different arenas, with different values and different needs – so what is it that brings them together? The only way to find out is to ask, analyze, and act. Make sure you know what your customers need, arrange for those needs to be met, and then follow through with your plans to really get the most from your feedback and ensure that your customers come back time and time again.

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This post was written by Hallie Dunn

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