Tag Archive: VOC

Listen More; Talk Less

July 31, 2016 Published by

In the 1980’s the Coca-Cola Company released a product they dubbed “New Coke,” after a long session of brainstorming and internal meetings and data crunching. The launch was expensive, the advertising was widespread, and the product was projected to inflate the sales rates for not only New Coke but…

How to Monitor Feedback

May 31, 2016 Published by

A huge part of building your company involves listening to the customer’s concerns and comments. Without getting the feedback from your users, you won’t have a good compass to point yourself in a lucrative direction. The old days saw companies using long, annoying surveys that begged for ratings and…

The Value of the VOC

May 17, 2016 Published by

The Voice of the Customer (VOC) is a movement in customer service to start listening to the customer when they’re just being themselves, rather than gathering your feedback from cut-and-dried, clinical customer feedback form situations. In today’s technology era, customers are all over Facebook, Twitter, Instagram, Pintrest, and a…