voice-of-the-customer

Customer feedback is no bed of roses. Receiving feedback can be a positive experience, however, regardless of the type of information that you are given. It’s all a matter of perspective, reception, and how you use the information moving forward.

Customers who express concerns with your product or service, in a lot of ways, more to offer than the customers who are satisfied. Often this same philosophy can be held up with our personal lives and relationships, as we can be made to better ourselves by spending time with people who challenge us rather than those who will just say “perfect!” to everything without looking into it thoroughly.

With that in mind, it’s actually pretty easy to make lemonade if the lemons you are handed come in the form of customer feedback. The greatest opportunities are presented to you, without a veil, by people who are already your patrons! The negative connotation has almost no grounds, with the facts laid out.

On the occasion that you do receive feedback with a positive message, take that to heart! It’s important to use your wins as a means to congratulate yourself and your team on accomplishing the main task of having produced a working, lovable product and pleasing your customer. Celebrating your wins is as important as strengthening your weaknesses.

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This post was written by Hallie Dunn

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