Customer Feedback

Collecting feedback for your company is imperative if you want to move forward in the right direction for the business. The only way you can truly know how the product is being received and what parts are working or not working for your customers, is to ask them directly. This can be approached any number of ways, but ultimately, you may find yourself running into roadblocks because of factors aside from strategy.

Ultimately, customers benefit from submitting feedback to a company. This is a logistical fact, however, which isn’t easily seen or felt from the customer’s side of things. With that in mind, it’s in your best interest to make sure you are meeting certain needs for the customer to actually want to be involved. Ensuring that your customers feel heard and rewarded will help encourage more and more participation as your company continues to gather customer feedback. Make sure that you identify your customers’ values and desires, and make an effort to provide these things for them in exchange for their participation. You will also want to keep in mind that if it is too difficult or inconvenient for customers to participate, it’s very unlikely that they will carve out a part of their day to make your feedback method work. So be prepared to offer multiple different methods and platforms for feedback to be accepted, and be sure to listen when a customer starts speaking up!


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This post was written by Hallie Dunn

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