Feedback Management

Customer feedback is one of the few categories of product development in which businesses are expected to meet customers on their own turf. Normally, customers don’t want to talk about or spend their time on your product unless they are in the store, whether that be virtually or physically. But the largely, buyers like to share their opinions outside of these sanctioned arenas, even more so now in the digital era.

This means your company has to be available when the customer wants to speak, and that is never more prevalent than in the setting of social media. The ability to speak freely, to share openly, and to get their message across to many is broadening daily as social media sites like Twitter, Facebook, Yelp, and others become more and more popular. It’s on the company’s shoulders to listen while customers emote about their experiences and glean from these posts what positive improvements may be available.

Having your mindset in the right place is only the first step in the process. Providing your company with the right tools and game plan to approach the situation is imperative to taking full advantage of the boom of social media — and with the IdeaWall, you’ll be fully equipped to do just that.

The power is in the hands of the customer, but the ball is in the company’s court to take the information available and make the right improvements moving forward.

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This post was written by Hallie Dunn

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