Feedback Management

When you collect data from a large group of people like your entire customer base, there’s no wrong way to utilize the information. With such a wealth of knowledge available to you, the sky is the limit for beneficial applications and company progress. Here are a few examples of customer feedback management systems at work:

Mapping out Feature Suggestions. With customer feedback systems, like the IdeaWall, you can see which features would work best for your customers, because they will tell you. Customers are not often verbal about the products that are perfectly functional, so it’s important to keep an ear out for the low-flying successful programs, and continue to fund and develop those to improve the customer experience.

Feedback from the inside is also an important side of a dynamic feedback management system. Your employees are often your most knowledgeable and experienced customers as well, so why not give them a say in the business process? Usually, fantastic ideas for small, highly effective changes come from someone who is familiar with the inner workings of the company. This will also develop a deeper bond with employees, who can get involved with your company on a more personal level.

Following up with specific groups or getting a full debrief from a recent meeting is also something that can be done using a good feedback management system. A collaboration of all parties can be used to organize information, glean the most from the topic at hand, and play a part in the decision making process for a company.

The list doesn’t end there. What you do with a good feedback management system can be the next best thing! All it takes is a little imagination and the right software.

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This post was written by Hallie Dunn

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