Providing the 5-star customer experience that every company looks for includes a lot more than just luck and hope. This kind of interaction between the customer and the company should not just be an exchange of information and a business transaction, but an experience and a relationship. The first step towards creating a workable relationship with your customers is viewing it that way from an internal perspective. Bring your best to the first impression. Customers who receive your full, respectful attention on the first point of contact are more capable of experiencing the kind of satisfaction that will create the right image for your company.
The second step is to nurture that growth until your interaction with the customer has matured and developed into a reliable, supportive relationship. This means taking a long-term approach to customer care – call or e-mail customers with follow-up questions, provide personable responses, and response in kind with the tone of the customer concerns.
Thirdly, your company should never force it. Supporting the customer may sometimes mean that you recognize when two separate parties go their way, and that is okay. More often than not, when you let someone know their journey matters, they will come back to support you in other ways in the end. The last step towards a full customer experience involves the closing sequence. Assure your customers that you will stay in touch, and give a proper system of feedback for buyers to tell their story in a non-biased, open form platform.
In the game of customer service, sometimes you win and sometimes you lose; but the most indicative of these factors is your personal investment. Show the customer you care and you really can’t go wrong.customer service, customer service listening, ideawall
This post was written by Hallie Dunn